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Research papers

The data party has just begun

Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.?The effort required to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Cecilia Mastrini, Natalia Gitelman, Enric Cid
Companies: DatosClaros - Octubre Research SA, Netquest
June 15, 2015
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Citation

Mastrini, Gitelman and Cid (2015a, June 15). The data party has just begun. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-data-party-has-just-begun